Our portfolio of lifestyle brands are sold under several recognized brand names, including, but not limited to, Hook & Tackle®, Weekender® and Reel Southern®. Our brands are distributed through a variety of department stores and specialty stores as well as e-commerce websites. Our branded and private label clothing products are distributed through department stores, specialty stores, national chains, specialty catalogs, mass merchants and Internet retailers.
Honestly, we're just a bunch of fish heads that grew up in Miami that love to spend every waking moment fishing or thinking about fishing. A few of us also shared a passion for making things - in particular, crafting quality sportswear. We have 200+ years of combined experience in crafting apparel & casting fishing lines. Heck - you can't do something that long unless you are passionate about your craft - we are just saying.
Born in the Caribbean and raised in Miami, FL, Weekender has been making casual + travel lifestyle sportswear since 1938. Our Caribbean and Florida heritage combined with our family bonds and time-tested history provide us with the inspiration to design one-of-a-kind styles with artisan craftsmanship.
Live & breathe the sportsman's lifestyle while enjoying Southern heritage and traditions. Reel Southern® offers products that speak to the South and its style of living and respects its traditions.