REEL SOUTHERN

WHAT SETS US APART

SOUTHERN TRADITION

 Proud to be an American, service to country first, spending quality time on the porch with family and laughing until your face hurts, playing fetch with your best friend, looking forward to fishing on Saturday - all week long, living an authentic coastal Southern lifestyle. 

AUTHENTIC COASTAL LIFESTYLE

 We chase fish all over the globe in the harshest most humid climates. We design top-notch clothing to make us more comfortable and thought we would share it with you. After all, don't you deserve to be comfortable, too? 

HI-PERFORMANCE MATERIALS

 We only use top-of-the-line materials crafted to  protect you from the sun's harmful UV rays with quick-dry, odor-resistant hi-performance technologies. 

CUTTING EDGE TECHNOLOGIES

  When we’re not fishing, we think up creative ways to make you more comfortable like designing hi-performance fabrics that provide excellent sun protection, resist stains, dry super duper fast, wick moisture to keep you cool and dry and employ anti-bacterial treatments to crush odor-causing bacteria to keep you staying fresh in the harshest of conditions. 

SUPERIOR QUALITY

 We design and manufacture superior quality products that possess outstanding characteristics as to performance and wear-ability.      

LIMITED EDITION DESIGNS

 We curate one-of-a-kind-in-the-world copyrighted designs so you have the most relevant and compelling technology available today. 

REEL SOUTHERN WEBSITE