HOOK & TACKLE

Honestly, we're just a bunch of fish heads that grew up in Miami that love to spend every waking moment fishing or thinking about fishing. A few of us also shared a passion for making things - in particular, crafting quality sportswear. We have 200+ years of combined experience in crafting apparel & casting fishing lines. Heck - you can't do something that long unless you are passionate about your craft - we are just saying. 

 We scour the planet in search of the highest quality premium materials selected
for their character, durability performance qualities, and most important of all,
how comfortable it makes you feel. 

When we’re not fishing, we're thinking up creative ways to make you more comfortable like designing hi-performance products that provide excellent sun protection, resist stains, dry super fast, wick moisture to keep you cool and dry and employ anti-bacterial treatments to crush odor-causing bacteria to keep you staying fresh in the harshest of conditions.

Good design is timeless. We're curious and inquisitve with a deep understanding of design. We invent one-of-a-kind products loaded with features and functions to optimize your experience in the great outdoors. We are quality freaks. it's an obsessive compulsive disorder around here. We transform ideas in to best-in-class sportswear.

As a 3rd generation family-owned and operated company, we have a soul. We are passionate about making products we believe in, products with a purpose - products we can proudly stand behind. We love our customers and will bend over backwards to meet and exceed their expectations.

Be the change you wish to see in the world. This principle guides our support for the conservation of our fisheries and the marine environment. Fresh water is life. Salt water heals all wounds. All water must be protected.