Our portfolio of lifestyle brands are sold under several recognized brand names, including, but not limited to, Hook & Tackle®, Weekender® and Reel Southern®. Our brands are distributed through a variety of department stores and specialty stores as well as e-commerce websites. Our branded and private label clothing products are distributed through department stores, specialty stores, national chains, specialty catalogs, mass merchants and Internet retailers.
Honestly, we're just a bunch of fish heads that grew up in Miami that love to spend every waking moment fishing or thinking about fishing. A few of us also shared a passion for making things - in particular, crafting quality sportswear. We have 200+ years of combined experience in crafting apparel & casting fishing lines. Heck - you can't do something that long unless you are passionate about your craft - we are just saying.
Born in the Caribbean and raised in Miami, FL, Weekender has been making casual + travel lifestyle sportswear since 1938. Our Caribbean and Florida heritage combined with our family bonds and time-tested history provide us with the inspiration to design one-of-a-kind styles with artisan craftsmanship.
Live & breathe the sportsman's lifestyle while enjoying Southern heritage and traditions. Reel Southern® offers products that speak to the South and its style of living and respects its traditions.
We believe in providing our customers with the best possible product experience. Fishing Life has earned the trust of its customers due to its superior craftsmanship and attention to detail which sets us apart.